How do Broadway shows make money? Get the answers and the inside scoop from Jessica Genick, a well-known producer of ten Broadway shows.
We’ve heard that the best way to make a small fortune on Broadway is to start with a larger one. But how true is that joke? In this Salon, you’ll learn how Broadway shows raise investment capital, generate revenue, and spend the money. You’ll learn lingo like “wrap”, “recoup”, and “points”, and how shows go from an idea and a few songs into a juggernaut (or failure). Bring your questions, and expect interesting answers that will spark engaging discussion.