Who‘s Who

Content & Community

Tom melcher
Tom Melcher
Founder and CEO
Tom is a self-described “theater and software geek,” who grew up doing community theater and programming minicomputers, before switching to a capella and coding at Yale. After stints with IBM and McKinsey, and with a Harvard MBA, he plunged into the internet startup scene, and was on the senior management teams of several successful companies, including CNET and MongoDB. Tom created Show-Score because even as a seasoned theater-goer, it was simply too hard to figure out which shows to see.
Deeksha Gaur
Co-Founder / Vice President, Research and Services
Deeksha comes to the startup world from the not-for-profit theater, where she held senior marketing positions at Woolly Mammoth Theatre Company, Two River Theater Company, and Long Wharf Theatre. She is a recipient of a TCG New Generation Future Leaders grant and The Foundry Theatre's Producer's Chair award. Producing highlights include new plays in New York and the Edinburgh Fringe. She has an MA in history from Cambridge University and an MFA in Theater Management from Yale School of Drama.
Vic Cairl
Vice President, Business Development
Vic most recently held senior marketing roles at both Lincoln Center and The Metropolitan Museum of Art. She is thrilled to return to the world of the theater at Show-Score. Vic spent the bulk of her career on Broadway, working at Disney Theatrical (The Lion King, Mary Poppins, Newsies), Allied Live (Mamma Mia!, Hair, August:Osage County), and Serino/Coyne (The Producers, Spamalot, Grey Gardens). She has traveled extensively with work, from St. Louis and Paris, to Sao Paulo and Shanghai. This is where she developed a love of languages, the tourism market, international sales, and airline miles. Now she enjoys living in Peekskill, NY and being back in the business she has loved all her life.
Raven snook
Raven Snook
Managing Editor
Raven Snook is a writer, editor, mom, and occasional performer. She's been covering NYC theater since she interned for the late Ross Wetzsteon at The Village Voice while studying at Sarah Lawrence College. In addition to her Show-Score gig, she's currently a contributing theater critic to Time Out New York and the associate editor of Theatre Development Fund's online magazine, TDF Stages. Her byline has also appeared in the New York Post, TV Guide, New York Magazine, Yahoo, TheaterMania.com and Heeb Magazine, and she's written extensively about theater for young audiences for Time Out New York Kids and MommyPoppins.com.
Catherine Herzog
Partnership Specialist
Catherine grew up with a deep appreciation for the arts that ingrained itself in her studies and activities. At the University of Michigan, Catherine developed her own dual degree (BBA/BTA), majoring in both Business Administration and Performing Arts Management. She moved to NYC five years ago to feed her passion for arts marketing, working on Broadway at Serino/Coyne and before that, at New York City Center. In her free time, Catherine is filling seats at talk shows, assisting at special events, and attending themed events across NYC.
Robert Yula
Online Marketing Specialist
Robert is a trained screenwriter, digital marketing expert, and all around bon vivant. After completing his graduate studies in scriptwriting at Goldsmiths College, University of London, Robert worked as a professional screenwriter for companies like Aardman Animations and Miso Films. He helmed the video-on-demand site Vod.com for several years before becoming the Director of Digital Marketing for Uncle Steve’s Italian Specialties. He is an avid animal lover who enjoys film, theater, and literature.
Samantha Dupler
Content and Social Media Manager
Samantha is a Brooklyn-based writer and voice actor. She has previously written for publications and websites such as Lucky Magazine, Epicurious, Digg, and Inverse, and runs an original nerd blog with 100,000 followers. She graduated from Emerson College with a degree in Writing, Literature & Publishing, and has trained as a professional voice actor for commercial and animation work. Fun fact: her great aunt appeared as Fruma-Sarah in the original cast of “Fiddler on the Roof”, so you could say that theater definitely runs in the family.
Linda Buchwald
Linda is a theater journalist based in New York City. Her writing has appeared in Playbill, American Theatre Magazine, TDF Stages, Time Out New York, Backstage.com, and more. She is currently a Drama Desk nominator. She also frequently writes about her other passion, television. When she is not at the theater or watching television, she is probably tweeting about it @PataphysicalSci.
Nelson eusebio
Nelson T. Eusebio III
Nelson is a theater director, producer, and filmmaker. He has worked at CenterStage, Oregon Shakespeare Festival, NYSF/Public Theater, among others. He has also served as the Artistic Director of Asian American creative studio Leviathan Lab and Creative Destruction, a theater company he co-founded. Nelson graduated from Yale School of Drama with an MFA in Directing. He is a member of TCG’s SPARK Leadership Program as well as Lincoln Center Director’s Lab.
Ryan McCarthy
Ryan is a New York-based actor and writer. As an actor, he has worked at Manhattan Theatre Club, Roundabout, Portland Center Stage, New Georges, Shakespeare in the Park, The Public Theater, and many others. His television and film work includes “Inside Amy Schumer”, “Elementary”, and the forthcoming film “Captain of the Land of Make Believe”. Ryan received his MFA in acting from UC San Diego, and his BA in English and American Literature from Harvard University.
Natalie pao
Natalie Pao
Natalie is a bookworm-turned-passionate theater fan. Natalie received her degree in English Literature from the University of California, Irvine before moving east. With a full-time job in publishing and now an enthusiastic member of the Show-Score team, Natalie is thrilled to be pursuing both her passions.
Eileen rivera
Eileen Rivera
Community Liaison
Eileen is an actor, writer and award-winning filmmaker. She has worked off-Broadway at The Public Theater, New York Theatre Workshop, Rattlestick Playwrights Theater, Cherry Lane Theater, and Ma-Yi Theater Company, among others. Regionally she has performed at Baltimore CenterStage, Virginia Stage Company, and Perseverance Theater. Her short films have screened around the country and on television. Eileen graduated from Boston University with a BFA in Acting.
Michael john gonzales
Michael John Gonzales
Content Manager
Michael John has a degree in Management and a background in customer service, where he worked in a number of roles for the last eight years. But his passion for the arts and an opportunity at Show-Score led to a welcome career change. Michael John is an enthusiastic consumer of theater and is excited to be part of what he believes to be a game-changer in the field.
Md Asaduzzaman Ovi
Content Specialist
Ovi is a self-described tech and electronics geek with a love of theater, and particularly Shakespeare. While his background is in computer science and engineering, he has found seeing and performing in plays and reading the great works of literature to be a great escape. He is thrilled to indulge this passion and learn more about this world as a Content Specialist at Show-Score.
Naomi jean pacoli
Naomi Jean Pacoli
Content Specialist
Naomi is a teacher by profession, but is currently exploring a different skill set through her work with Show-Score. She has been performing for her family, at church, and in school ever since she was 4 years old. As a teacher, she has coached students in acting, written scripts competitively for radio plays, and continues to perform as part of her church choir. She still hopes to get formal theater training, and sees Show-Score as a great way to immerse herself in the world she loves.
Leo Francis Valdez
Member Services and Content Specialist
Leo has spent more than 7 years working with startups in customer service, marketing, back-office, and database management support roles. While he has no formal theater training, his love of reading sparked his interest in theater after chancing upon lines from Victor Hugo's “Les Miserables”.

Design & Development

Heather stickell
Heather Stickell
Heather is a creative leader in the field of Design and UX with over 13 years experience in designing and delivering engaging user experiences across all platforms. She has a fine arts background with a focus on interactive installations. Additionally, she is a classically trained dancer with 16 years of experience, which helps her understand the use of space and dynamics. The common thread between her professional work and her art has always been the end user and their take-away experience.
Nicholas zaillian
Nicholas Zaillian
Technical Advisor
Nicholas is a software developer and consultant who has worked with high-profile New York technology companies including Casper, Chloe + Isabel, and Kikin. He has a BA in computer science from Columbia University and was a 2011 HackNY fellow. He contributes to several widely-used open source projects. Nicholas is also an actor and collaborator with theater and film production companies Bank Street Theatre Group and The Collectin.
Leonid syvatov
Leonid Svyatov
Leonid is a web developer with more than 10 years of experience in various languages and platforms including Ruby, Ruby on Rails, JavaScript, PHP5, and Yii, who is passionate about learning new technologies and development tools. After graduating with a degree in rocket science, he worked at three startups before joining the Show-Score team. He also loves to travel, and spent several years living and working in South East Asia.
Andrey Pospeev
Andrey has more than 10 years of coding experience across Ruby, Javascript and other front-end technologies. After a master’s degree in Information Technology, Andrey worked for several startups in the healthcare industry, and also as a consultant to a variety of clients. He’s new to the theater world, but loves learning new technologies and cultures.
Oleg german
Oleg German
Oleg is a developer with 6 years of experience in Ruby and 5 years of working as a system administrator before that. He also participated in the development of video streaming, payment systems, as well as b2b systems for the wholesale trade. He graduated with a degree in engineering and system analytics. In his spare time, he is fond of motorcycling, skiing, and traveling the world.