Who’s Who

Content & Community

Tom melcher
Tom Melcher
Founder and CEO
Tom is a self-described “theater and software geek,” who grew up doing community theater and programming minicomputers, before switching to a capella and coding at Yale. After stints with IBM and McKinsey, and with a Harvard MBA, he plunged into the internet startup scene, and was on the senior management teams of several successful companies, including CNET and MongoDB. Tom created Show-Score because even as a seasoned theater-goer, it was simply too hard to figure out which shows to see.
Deeksha Gaur
Co-Founder / Chief Operating Officer
Deeksha comes to the startup world from the not-for-profit theater, where she held senior marketing positions at Woolly Mammoth Theatre Company, Two River Theater Company, and Long Wharf Theatre. She is a recipient of a TCG New Generation Future Leaders grant and The Foundry Theatre's Producer's Chair award. Producing highlights include new plays in New York and the Edinburgh Fringe. She has an MA in history from Cambridge University and an MFA in Theater Management from Yale School of Drama.
Catherine Herzog
Director of Business Development
Catherine's deep appreciation for introducing new audiences to the arts started at four years old with a tap show at her local garden center. At the University of Michigan, Catherine marketed student-run musicals and developed her own dual degree (BBA/BTA) in Business Administration and Performing Arts Management. From Ann Arbor to NYC, Catherine has worked in both the non-profit space and on Broadway at Serino/Coyne. In her free time, you can find her filling seats at talk shows, facilitating special events, and attending themed events across NYC.
Ryan McCarthy
Managing Editor
Ryan is a New York-based actor and writer. As an actor, he has worked at Manhattan Theatre Club, Roundabout, Portland Center Stage, New Georges, Shakespeare in the Park, The Public Theater, and many others. His television and film work includes “Inside Amy Schumer”, “Elementary”, and the forthcoming film “Captain of the Land of Make Believe”. Ryan received his MFA in acting from UC San Diego, and his BA in English and American Literature from Harvard University.
Robert Yula
Online Marketing Specialist
Robert is a trained screenwriter, digital marketing expert, and all around bon vivant. After completing his graduate studies in scriptwriting at Goldsmiths College, University of London, Robert worked as a professional screenwriter for companies like Aardman Animations and Miso Films. He helmed the video-on-demand site Vod.com for several years before becoming the Director of Digital Marketing for Uncle Steve’s Italian Specialties. He is an avid animal lover who enjoys film, theater, and literature.
Janie dickerson
Janie Dickerson
Producer, Experiences & Partnerships
Janie is originally from Chicago, Illinois where she studied Theater and Business Institutions at Northwestern University. She has previously worked in the Marketing Department at Broadway in Chicago and produced The 75th Annual Dolphin Show: “Little Shop of Horrors”, for which she also served as company manager during its tour of Bosnia and Herzegovina. She is passionate about fostering community and uplifting the voice of the audience.
Kate leggett
Kate Leggett
Marketing & Communications Coordinator
Hailing from northwest Georgia, Kate comes to Show-Score from the world of nonprofit theater communications. She most recently completed an apprenticeship with the Tony Award-winning regional theater Actors Theatre of Louisville, where she executed communication strategies for the Humana Festival of New American Plays. She is a proud graduate of Northwestern University.
Linda Buchwald
Editor / Operations Manager
Linda is a theater journalist based in New York City. Her writing has appeared in Playbill, American Theatre Magazine, TDF Stages, Time Out New York, Backstage.com, and more. She is currently a Drama Desk nominator. She also frequently writes about her other passion, television. When she is not at the theater or watching television, she is probably tweeting about it @PataphysicalSci.
Amanda Bartolini
Partnership Coordinator
Originally from the great tiny state of Rhode Island, Amanda recently moved to New York City after attending the University of Notre Dame, where she majored in marketing and film, television, and theatre. Amanda followed her love of theatre to Serino Coyne, where she created brand and media partnerships for clients including Dear Evan Hansen. She’s excited to dive into the theater world beyond Broadway at Show-Score!
Jessica genick
Jessica Genick
Business Development Manager
Jessica brings her experience as an actor, theater educator and Tony nominated Broadway producer to the Show-Score team. She began her career as a professional actor and then trained as a Drama Therapist and created original Theater Arts curriculum for New York City Public and Independent schools. Prior to joining Show-Score, Jessica produced 10 Broadway shows. Jessica received a BFA in Musical Theater from Syracuse University and a Master’s Degree in Drama Therapy from NYU.
Ka ling cheung
Ka-Ling Cheung
Ka-Ling is a NY-based actor and adjunct acting professor at Tisch School of the Arts. Her touring credits include “War Horse” and “The King and I”. Regional credits include: American Conservatory Theater, American Repertory Theater, The Rep at St. Louis, Cincinnati Playhouse in the Park, Long Wharf Theatre, San Jose Rep, Portland Center Stage, Pittsburgh Public, and others. She was also in the world premier of “Wild Swans” at the Young Vic in London. TV credits include: “Law & Order: SVU”, “Blue Bloods”, “Limitless”, “Elementary”, and “Crashing”. She received her MFA from the American Conservatory Theater.
Nelson eusebio
Nelson T. Eusebio III
Nelson is a theater director, producer, and filmmaker. He has worked at CenterStage, Oregon Shakespeare Festival, NYSF/Public Theater, among others. He has also served as the Artistic Director of Asian American creative studio Leviathan Lab and Creative Destruction, a theater company he co-founded. Nelson graduated from Yale School of Drama with an MFA in Directing. He is a member of TCG’s SPARK Leadership Program as well as Lincoln Center Director’s Lab.
Katherine pribysh
Katherine Pribysh
Katherine is a produced playwright and lifelong theater lover. Currently working in theatrical publishing and as a member of the Show-Score team, she is thrilled to be using both sides of her degree in English and Theatre Arts from Juniata College. She also attended the Summer Publishing Institute at NYU, which brought her to New York City in the first place.
Eileen rivera
Eileen Rivera
Community Liaison
Eileen is an actor, writer and award-winning filmmaker. She has worked off-Broadway at The Public Theater, New York Theatre Workshop, Rattlestick Playwrights Theater, Cherry Lane Theater, and Ma-Yi Theater Company, among others. Regionally she has performed at Baltimore CenterStage, Virginia Stage Company, and Perseverance Theater. Her short films have screened around the country and on television. Eileen graduated from Boston University with a BFA in Acting.
Mike kuun
Mike Kuun
Member Services
Mike was introduced to theater at a young age and developed a keen interest and appreciation for literature, art and culture. He has spent the past years travelling and enjoying the global diversity the world has to offer. Using his previous customer service experience and enthusiasm for theater, Mike thoroughly enjoys his interaction with Show-Score members and the team at Show-Score.
Leo Francis Valdez
Member Services
Leo has spent more than 7 years working with startups in customer service, marketing, back-office, and database management support roles. While he has no formal theater training, his love of reading sparked his interest in theater after chancing upon lines from Victor Hugo's “Les Miserables”.
Michael john gonzales
Michael John Gonzales
Content Manager
Michael John has a degree in Management and a background in customer service, where he worked in a number of roles for the last eight years. But his passion for the arts and an opportunity at Show-Score led to a welcome career change. Michael John is an enthusiastic consumer of theater and is excited to be part of what he believes to be a game-changer in the field.
Erlyn Baldoza
Content Specialist
Erlyn has worked in BPO, resort management, and office administration. She also created and currently runs a business creating candy buffets and sweet treats for parties. But it is her passion for theater and the arts that brought her to Show-Score. At the age of 11, she was cast in the school play, "The Sound of Music" as Brigitta. A member of the Silliman University Dance Troupe, she was a dancer in both "Cats" and "Grease". She's also involved in local community theater and attends shows actively.
Norman Lacida
Content Specialist
Norman is a graduate of Business Administration and has Business Process Outsourcing experience. In college, he was part of a contemporary dance group and loves theater arts. Although he initially pursued a different career, deep down he still wanted to be connected to the performing arts industry. Through the great opportunity to work with so many theater-loving fans at Show-Score, his passion has been once again reignited.
Md Asaduzzaman Ovi
Content Specialist
Ovi is a self-described tech and electronics geek with a love of theater, and particularly Shakespeare. While his background is in computer science and engineering, he has found seeing and performing in plays and reading the great works of literature to be a great escape. He is thrilled to indulge this passion and learn more about this world as a Content Specialist at Show-Score.
Naomi jean pacoli
Naomi Jean Pacoli
Content Specialist
Naomi is a teacher by profession, but is currently exploring a different skill set through her work with Show-Score. She has been performing for her family, at church, and in school ever since she was 4 years old. As a teacher, she has coached students in acting, written scripts competitively for radio plays, and continues to perform as part of her church choir. She still hopes to get formal theater training, and sees Show-Score as a great way to immerse herself in the world she loves.
Charles Roy
Content Specialist
Charles is a BSc student in Computer Science Engineering. He is fond of reading books and seeing plays, especially those written by William Shakespeare. His favorites include “Romeo & Juliet”, “The Merchant of Venice”, and “All's Well That Ends Well”. Though he has no specific background in theater, he believes that this industry breaks cultural barriers and is thrilled to contribute to this effort at Show-Score.
Vic Cairl
Special Advisor
Vic is the first Executive Director of Apples and Oranges Arts, an accelerator for theater. She was most recently SVP Strategic Partnerships at Show-Score. Prior to that, she held senior marketing roles at both Lincoln Center and The Metropolitan Museum of Art. Vic spent the bulk of her career on Broadway, working at Disney Theatrical (The Lion King, Mary Poppins, Newsies), Allied Live (Mamma Mia!, Hair, August:Osage County), and Serino/Coyne (The Producers, Spamalot, Grey Gardens).

Design & Development

Deacon worrell
Deacon Worrell
Product Manager
Deacon has been building and managing websites since Silicon Alley's first boom in the late 90's, where he began as an editorial assistant at one of the first actual web magazines (urbandesires.com). He cut his teeth as a front-end developer and UX professional at the pioneering interactive marketing firms, Agency.com and Sapient, contributing to brands such as Martha Stewart Living, Nike, West Elm, Lucent, Goldman Sachs and Patricia Cornwell. Since then, he's been managing digital products, first at Morgan Stanley where he oversaw client-facing sites for their Retail Brokerage division, and then as Director of Digital Projects at the Webby Award-winning NYCGO.com.
Heather stickell
Heather Stickell
Heather is a creative leader in the field of Design and UX with over 13 years experience in designing and delivering engaging user experiences across all platforms. She has a fine arts background with a focus on interactive installations. Additionally, she is a classically trained dancer with 16 years of experience, which helps her understand the use of space and dynamics. The common thread between her professional work and her art has always been the end user and their take-away experience.
Nicholas zaillian
Nicholas Zaillian
Technical Advisor
Nicholas is a software developer and consultant who has worked with high-profile New York technology companies including Casper, Chloe + Isabel, and Kikin. He has a BA in computer science from Columbia University and was a 2011 HackNY fellow. He contributes to several widely-used open source projects. Nicholas is also an actor and collaborator with theater and film production companies Bank Street Theatre Group and The Collectin.
Eugeny shevchenko
Eugeny Shevchenko
Eugeny has been a developer since 2005 and has an extensive background working with early stage startups as they enter the commercial sphere. After earning a master’s degree in Applied Mathematics and Computer Systems, Eugeny worked at six websites, most recently as the Chief Technical Officer of “Healthy Food.”
Leonid syvatov
Leonid Svyatov
Leonid is a web developer with more than 10 years of experience in various languages and platforms including Ruby, Ruby on Rails, JavaScript, PHP5, and Yii, who is passionate about learning new technologies and development tools. After graduating with a degree in rocket science, he worked at three startups before joining the Show-Score team. He also loves to travel, and spent several years living and working in South East Asia.
Oleg german
Oleg German
Oleg is a developer with 6 years of experience in Ruby and 5 years of working as a system administrator before that. He also participated in the development of video streaming, payment systems, as well as b2b systems for the wholesale trade. He graduated with a degree in engineering and system analytics. In his spare time, he is fond of motorcycling, skiing, and traveling the world.
Mikhail Grigorev
Mikhail is a business-oriented engineer with broad experience in telecommunication and e-commerce projects, beginning in 2003. He enjoys utilizing Ruby on Rails, databases, and Linux. Mikhail also has worked as a UX designer and project manager, giving him a big-picture perception of software development.