A twisted corporate comedy about selling whiteness and the ugliness of the beauty industry.
In this play, a leaked ad for a skin-whitening cream goes viral for all the wrong reasons and somebody is definitely getting fired. Clearday is a Singapore-based cosmetics company on the rise. But a draft ad for their latest skin whitening cream is leaked on YouTube, gathering views and outrage. As morning nears in the U.S. market, views continue to rise and Clearday’s all-female team hustles to contain the damage before Buzzfeed weighs in.
Rising Thai-Australian writer Anchuli Felicia King explores toxic corporate culture, the selling of whiteness, and shame as both a cultural commodity and a canny marketing strategy in this new comedy.