Already closed | 1h 30m | Midtown E


From 119 member  reviews
Members say: Absorbing, Thought-provoking, Clever, Great acting, Intelligent

About the show

San Francisco Playhouse and 59E59 present a thriller exploring the nebulous world of management brainstorming, and the thorny relationship between big business, morality, and American identity. More…

Aaron Loeb brings a dark comic edge to this psychological suspense thriller, in which a group of corporate consultants work together on a mysterious and ethically ambiguous project. As the lines between right and wrong are blurred, these characters must navigate the cognitive dissonances and moral dilemmas to decide for themselves if everything is as it really seems.

Member Reviews (119)


Absorbing, Thought-provoking, Clever, Great acting, Intelligent
Avg Score

Absorbing, Clever, Great acting, Edgy, Ambitious

See it if you enjoy another powerful thought provoking show

Don't see it if you are squeamish. My partner was very upset re: the possibilities implied.

Absorbing, Entertaining, Intelligent, Masterful, Edgy

See it if have ever felt paranoid but knew they were still out to get you! Logical moves suspicion to insanity in 90 intense minutes and laughs too.

Don't see it if you like your theater bland.

Boring, Long, No character development, Disappointing, Excruciating

See it if you want to feel as if you were sitting for ten hours watching a 90 minute play!!! Should have been a brief one-act play.

Don't see it if Just don't see it. This is truly bad theatre: bad acting, bad writing, bad directing.

Absorbing, Great acting, Edgy

See it if You like shows that entertain you while making you think.

Don't see it if You don't like provocative subjects or shows that ask you to concentrate on fast-paced dialogue.

Clever, Absorbing, Great acting, Great writing, Original

See it if you like well acted shows that make you think. The time flew by. Fascinating premise, well executed.

Don't see it if you don't like good plays!

Edgy, Unsettling, Uncomfortable to watch, Thought-provoking, Great performances

See it if you don't mind not really knowing what's happening onstage and being left with an uneasy feeling.

Don't see it if you like definite conclusions, because there isn't one here.

Absorbing, Clever, Quirky

See it if You like theater that gets you to think.

Don't see it if You don't want to think at the theater.

Overrated, Quirky, Entertaining, Repetitive

See it if you love Saturday Night Live. This is essentially an SNL skit -- about management consultants who overthink -- expanded to 90 minutes.

Don't see it if you want drama, or if repeated variations on the same gag aren't your idea of humor.

Ambitious, Absorbing, Dizzying, Intense, Thought-provoking

See it if You are familiar with the corporate world and would enjoy seeing it skewered in parody, or if you like thinking through epic conspiracies.

Don't see it if You want your shows to have a satisfying conclusion, instead of a "dun dun dun..." and fade to black.


See it if you want to get a glimpse of the way corporations do business. How far do employees go to do the bidding of their corporate employers?

Don't see it if you want a tidy ending.

Relevant, Thought-provoking, Intelligent, Funny, Absurd

See it if intelligent, logic oriented morals and ethics

Don't see it if absurdity

Absorbing, Clever, Great acting, Thought-provoking, Entertaining

See it if you like a thought provoking, clever play

Don't see it if you can't fit it in

Clever, Ambitious, Funny, Great acting, Edgy

See it if Good cast and interesting subject matter. I was very engaged.

Don't see it if You don't like philosophical inquiries.

Slow, Excruciating, Cliched, Banal

See it if waste 1:45 watching "conspiracy theory" deception playout in an executive boardroom. Horrible writing. No character development.

Don't see it if Unless you were a business major who likes watching actors talk in circles, without a conclusion. Sadly, many fake positive reviews posted.

Indulgent, Disappointing, Over the top acting, Predictable structure

See it if you don't know anything about business and like a fantasy show.

Don't see it if you like subtle acting. There's a bit too much scenery chewing. Also despite the unusual premiss the show's structure is predictable.

Thought-provoking, Riveting, Intense, Intelligent, Absorbing

See it if You like very clever and fast-paced plays.

Don't see it if I can't think of any negatives....

Dizzying, Excruciating, Slow, Confusing, Disappointing

See it if You want to see a bunch of paranoid project managers think out how to do a strange project that could be parallel to a project during WW II.

Don't see it if You want some song and dance show. This play happens all in one room and there was no satisfying ending to the story.

Great acting, Intelligent, Masterful, Great writing, Riveting

See it if you enjoy powerful ensemble acting, great writing, effortless invisible directing, and increasingly high stakes drama.

Don't see it if you prefer lighter, less dramatic fare.

Profound, Confusing, Intense, Thought-provoking

See it if you want to be a management consultant, want to laugh a bit at the sometimes absurdity of corporate work life.

Don't see it if you are uncomfortable with ambiguity or no clear ending

Absorbing, Intelligent, Great writing

See it if You like smart, intriguing, suspenseful theater!

Don't see it if You don't like straight plays.

Thought-provoking, Edgy, Intelligent

See it if you like topical plays that address moral questions, you like language-driven fast-paced one acts, you like to be left thinking

Don't see it if you like complete closure in plays, you don't like workplace dramas, you want light fare

Intelligent, Overrated, Excruciating, Confusing

See it if you work in consulting or aspiring to do that, want to get a glimpse of how corporations work, like conspiracy theories.

Don't see it if you hate corporate culture, models and enigmas.

Absorbing, Clever, Great acting, Great writing, Thought-provoking

See it if you enjoy logic puzzles, hypotheticals, and clever writing.

Don't see it if you don't like open endings.

Clever, Entertaining, Great acting, Thought-provoking, Relevant

See it if you're into "sitting on the edge of your seat drama" with terrific acting, writing, and chair throwing.

Don't see it if no comment... except that the third act seemed a little rushed.

Absorbing, Entertaining, Funny, Intelligent, Thought-provoking

See it if You enjoy suspense and drama. It was very captivating and made you think.

Don't see it if If you don't like open endings.

March 18th, 2016
"The sinister tangos with the madcap in 'Ideation,' a comedy that satirizes office politics and skewers groupthink, even as its annihilation scenario comes to seem unsettlingly plausible. Written by Aaron Loeb and directed by Josh Costello, it gradually ramps up the uncertainty and moral horror o...
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March 22nd, 2016
"'Ideation,' a dynamic piece of modern theater, is now onstage. This thought-provoking play features an excellent cast and terrific staging. Metropolitan area audiences will want to see this show. It is a timely, wonderfully crafted play that is both insightful and humorous...Each member of the c...
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March 18th, 2016
"A frequently hilarious excursion into ever-mounting paranoia…The increasingly paranoiac fun and games are accompanied by crackling dialogue that often shreds the clichés of the business world…Under Josh Costello's spring-loaded direction, a nimble and committed cast makes a possibly contrived si...
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March 16th, 2016
"The cleverness of the play lies in its examination of how the characters' well-honed problem-solving skills fail them, leaving them to wrestle with highly unfamiliar moral and ethical issues that lead them down the path to paranoia...What makes it all work so well is the highly polished performa...
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