Ideation

"Must-see theater…What we think it’s going to be, a corporate drama, becomes one of the best explorations about humanity and its decisions I’ve ever experienced…The way these actors portray each person is something to behold…But none of that would have worked without Costello putting it all together like a great orchestra master…This smart play which entertains and educates, makes you question yourself and then analyze those around you." Full Review

"A taut, ironic thriller...Loeb’s well-drawn characterizations enhanced with studied distinction by the actors’ portrayals, bring this real-surreal office dynamic to life...'Ideation' is a must-see production, its concept well-thought-out and executed to perfection by the sustained efforts of the cast, creative team and director. The production unfolds seamlessly, step by step, with sardonic humor, suspense, and a realism that the actors vibrate with and make us experience." Full Review

"The sinister tangos with the madcap in 'Ideation,' a comedy that satirizes office politics and skewers groupthink, even as its annihilation scenario comes to seem unsettlingly plausible. Written by Aaron Loeb and directed by Josh Costello, it gradually ramps up the uncertainty and moral horror of its little band of collaborators, played by a first-rate ensemble...In 'Ideation,' Mr. Loeb has devised a psychological game, one that’s both amusing and intriguing to play." Full Review

"The cleverness of the play lies in its examination of how the characters' well-honed problem-solving skills fail them, leaving them to wrestle with highly unfamiliar moral and ethical issues that lead them down the path to paranoia...What makes it all work so well is the highly polished performances of the cast members and the directing by Josh Costello...A terrific ensemble piece that is a whirlwind of witty dialog, physical comedy, and scary imagery." Full Review

"'Ideation,' a dynamic piece of modern theater, is now onstage. This thought-provoking play features an excellent cast and terrific staging. Metropolitan area audiences will want to see this show. It is a timely, wonderfully crafted play that is both insightful and humorous...Each member of the cast strikes just the right tenor between the serious nature of their characters and their hilarious, unpredictable foibles...It is a show you will be thinking about long after the curtain call." Full Review

"Both horrifying and amusing...They’re provocative questions, albeit a bit heavy-handed...Not surprisingly, the well-acted, well-written, and well-staged production offers no answers, but asks the audience to think about the role of the individual...'Ideation' is to be credited for not shying away from big issues or big problems. Deeply engaging and unsettling—it is also bitingly funny—Loeb’s third play zeroes in on issues that this year’s Presidential contenders would be wise to address." Full Review

"Aaron Loeb's engrossing, bizarre, dark play...The ensemble of actors is excellent, utterly believable, they inhabit their souls, in some cases very damaged souls. All of them appear willing to sell out whatever souls they ever had. Director Josh Costello leaves no doubt that the events that transpire could be true...Aaron Loeb establishes perfectly the moral conundrum." Full Review

"A frequently hilarious excursion into ever-mounting paranoia…The increasingly paranoiac fun and games are accompanied by crackling dialogue that often shreds the clichés of the business world…Under Josh Costello's spring-loaded direction, a nimble and committed cast makes a possibly contrived situation feel all too real…A tense and funny comedy thriller that accurately mirrors the conspiracy-minded thinking that informs too much of modern life." Full Review

"Although it’s been called a psychological thriller, Mr. Loeb’s play leans more toward being a frequently funny and decidedly edgy satire of global corporate power, the self-interested rationalization of ethical dilemmas, the paranoia leading to conspiracy theories, and the impossibility of knowing who to trust and how much. ‘Ideation’ creaks a bit here and there but, on the whole, is a fast-paced, original, suspenseful, and intellectually satisfying yet consistently accessible contribution." Full Review

"If you have a few synapses you’re not using for anything, I suggest you swan over to 59E59 Theaters and put them to good use. Aaron Loeb‘s play 'Ideation' will give them a fabulous workout, as will the cast who dishes up this most excellent presentation...It is a masterful script and a very fine production indeed. THIS is what 'The Crucible' was intended to do. The sacrifice of the few to protect the many is on trial here, and the jury is out." Full Review

"Acting is excellent across the board...This is a superbly cast production of actors who work with one another like a humming machine...Heat, both sexual and hostile, feels real. Perhaps the highest achievement here is the production’s skilled timing without which we wouldn’t be bound...Aaron Loeb has concocted a psychologically adept scenario, relevant both as metaphor and conceivable eventuality...My only caveat is the ending which, I think, calls for more commitment." Full Review

"There are some more than amusing moments in this let-your-imagination-run-wild, humor-filled yet eerie play that clearly shows what happens when suspicion and distrust become the order of the day. The talented, paranoid ensemble is cleverly directed by Josh Costello. Aaron Loeb certainly has ideated a weirdly wonderful script that will leave you scratching your head." Full Review

"'Ideation' is fast-paced, entertaining and witty as it bounces around its profound subject, how do we know anything for sure? How can we trust anybody? The characters reflect stereotypes in a humorous way but are individually drawn and distinct, fast talking but fully motivated...These are smart people who see the humor as well as the invitation to disaster in their preposterous dilemmas, making for an enjoyable and thought-provoking play." Full Review

"Shocking revelations are disclosed with a deadpan tone reminiscent of Harold Pinter’s later allegorical political plays. The dialogue is an often very funny Orwellian distillation of business world jargon. A flaw is that at an hour and forty minutes without an intermission, 'Ideation' gets repetitive and slackens at times. Director Josh Costello’s staging enhances the performances from his cast... Mr. Costello has realized the material with inventive precision." Full Review

"What they begin to speculate is the remarkable and powerful story line of Mr. Loeb’s script and the ensemble cast capably brings it to a chilling and disturbing climax. Josh Costello keeps the pace at the frenetic and horrifying level needed and his creative vision never misses the opportunity to turn the audience’s expectations into a delectable chaotic psychological disarray...Loses steam briefly about 80 minutes into the performance...Mr. Loeb might consider making a few judicious cuts." Full Review

"'Ideation' takes an unsettling project, how to discretely handle mass deaths from a virus, and disassembles it into manageable parts. It begins with finding the gallows humor in the management processes, which ignores the human effects of their work all the time...'Ideation' is crisply directed by Josh Costello and well written by Aaron Loeb. It is altogether a tight show, right up until the end. And then 'Ideation' loses its nerve." Full Review

"I give playwright Aaron Loeb high marks for his characters. He manages to create archetypes without making them stereotypes...My big complaint is with the ending. Loeb has set all the dominoes up to knock them down with an ending that comes down on one side or the other, and then he chooses not to take a side…Director Josh Costello has staged a small-cast, talking heads play in a single setting and has done so without boring the audience." Full Review

"In Loeb’s mordant take on corporate culture, a process that begins as problem-solving quickly descends into an exercise in collective hysteria. Though not all of 'Ideation' works, its desperate characters are creepily fun to watch...Loeb has a keen ear for the empty jargon and forced chumminess of boardroom life, but the same provocative premise would be better served in a leaner, one act edition. Performance-wise, however, 'Ideation' is solid and imaginative." Full Review

"'Ideation' is like the hit sci-fi TV thriller 'Lost." So many unanswered questions when we reach the blackout...The script jumps from absurdist to melodrama to farce with a snap of the finger. Bringing it cohesively together is the job of the director. Josh Costello found a through line but it was bit jagged...A polarizing play in the sense of satisfaction. You may not be thrilled with the outcome or you may find it perfectly accurate to life. Either way, Loeb has forced you to feel something." Full Review

"The actors are competent but hardly memorable. So is Josh Costello's direction...While Loeb's intentions to create an edgy satire that would put some thought provoking ideas on the table is admirable, it falls short of its ambition. The thinly disguised, jumbled ideas don't really do much to fully engage us. In a world of devastating viruses, natural disasters and terrorism, it's hard to find any of this fresh or funny." Full Review