Members say: Relevant, Intelligent, Absorbing, Thought-provoking, Entertaining

About the show

How do Broadway shows make money? Get the answers and the inside scoop from Jessica Genick, a well-known producer of ten Broadway shows.

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We’ve heard that the best way to make a small fortune on Broadway is to start with a larger one. But how true is that joke? In this Salon, you’ll learn how Broadway shows raise investment capital, generate revenue, and spend the money. You’ll learn lingo like “wrap”, “recoup”, and “points”, and how shows go from an idea and a few songs into a juggernaut (or failure). Bring your questions, and expect interesting answers that will spark engaging discussion.


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See: Critics' Reviews | Members' Reviews

“The Business of Broadway” hasn't been reviewed by any Critics (yet!)
See: Critics' Reviews | Members' Reviews

87
Absorbing, Delightful, Intelligent, Relevant

See it if Jessica and her special guest were so knowledgeable as producers. They gladly shared their wealth of experiences and encouraged questions.

Don't see it if If you are not interested in “behind the scenes “ of the theater world.

75
Informative, Distracting, Personable, Narrowly focused, Mostly q & a

See it if you are interested in what it takes to break even or better on B’way in the age of social media.

Don't see it if your interests go beyond the business.

Also I’m more interested in serious plays than musicals (which I love too!)... Read more Read less

77
Ambitious, Intelligent, Thought-provoking, Informative, Too-short

See it if you want a broad overview about how Broadway shows are produced by listening to experienced producers who answer all questions. that arise.

Don't see it if you're expecting a structured session with really detailed information on exactly what steps must be taken to produce a Broadway show.

Also Jessica Genick is obviously very knowledgeable on the subject of produ... Read more Read less

89
Absorbing, Intelligent, Entertaining

See it if You want to hear the ins and outs of a working performer. Very interesting, and informative.

Don't see it if Would have liked to hear more funny real life stories

90
Informative, fast paced

See it if Interested in the in's and out's of acting, hiring an agent, survival jobs, etc. Lots of great inside info during discussion.

Don't see it if Time flew by. A few more minutes for more questions would have been great

100
Absorbing, Clever, Intelligent, Entertaining

See it if Guest, Laura Fredrick's was fantastic! Not only telling you how to" ASK" in show business, but can be applied to everyday life. 60 min flew!

Don't see it if you Don't have a pulse. It was entertaining, applicable to all and made you feel ... you're in "the room where it happens".

Also Truly an experience! Go, participate, you will not be disappointed.

90
Great demystification of how shows get produced!

See it if you produce, want to produce, have projects in development or are just plain curious.

Don't see it if you're expecting a comprehensive introduction to the biz of Broadway. These presentations seem more like valuable nuggets of wisdom.

100
Absorbing, Thought-provoking, Relevant, Entertaining

See it if You want to understand how funds are raised. Guest, Laura, was awesome.Jessica kept the pace engaging.i liked that there were producers here

Don't see it if If you do not want to learn how to ask for money. Just go

85
Absorbing, Thought-provoking, Must see, The bway is a business first, tho making money isn't the endgame?, Probably your one & only chance to get the hard facts from the horse's mouth, do this one 1st!

See it if In gambling there's a statistical chance that you "might" win your money back, but with Bdwy it's 100% risk. Get with Jessica, she knows all

Don't see it if If you prefer to blithely think that musicals "magically" appear on Broadway, the numbers will erase the innocence of putting on a show.

100
Intelligent, Thought-provoking, Relevant, Entertaining, Informative

See it if If u r a Broadway fan like me. You will come away from this terrific presentation with an understanding of what goes on behind the curtain

Don't see it if You have no interest in theatre except as an audience member.

95
Absorbing, Delightful, Thought-provoking, Relevant, Resonant

See it if your interested in the economics and politics of theater or event planning in general.

Don't see it if you want to maintain you're fantasies about the business of theater and avoid the reality of decision making.

85
Funny, Absorbing, Intelligent, Relevant, Knowledgeable

See it if If you've always been curious about where the Broadway dollars go, to get some inside info, if you've ever dreamed of being on Bway team.

Don't see it if You expect to get ALL the inside scoop, you'd rather not know about Bway money, you need a very structured class type event.

Also I enjoyed myself. No, there were no refreshments, but then again I nev... Read more Read less

65
Disappointing, Charming, Knowledgeable, Unrehearsed, Needed more time

See it if you'd like an hour casually chatting with a knowledgeable producer and a random group of theater buffs about Broadway (w/no refreshments)

Don't see it if you're hoping to learn much about the business of B'way; Ms. Genick can't reveal the workings of any shows she's produced & won't generalize

Also Ms. Genick is charming, fun, and clearly knows a great deal about Broa... Read more Read less

80
Absorbing, Delightful, Thought-provoking, Must see, Relevant

See it if You always thought about the Toni awards and how theater survives from a financial perspective.

Don't see it if If your not interested in the life and death of a play or musical from the business side.

63
Just okay

See it if You want to hear some general information and kibbitzing about Broadway producing.

Don't see it if If you are looking for serious information about Broadway producing.

80
Thought-provoking, Fun, Informative

See it if you're interested about the role of producers and about the dollars-and-cents side of the shows you see.

Don't see it if you are interested only in the artistic and performing side of NY theater.

Also "Come from Away" producer Jessica Genick and general manager Daniel Ho... Read more Read less

85
Absorbing, Relevant, Entertaining

See it if Jessica Genick is a fascinating speaker, and a natural born Producer. There were a lot of insightful information and the hour past quickly.

Don't see it if Don’t want to know the inside information regarding the process to produce a show.

79
Intelligent, Relevant, Entertaining

See it if ...you enjoy knowing where the money goes in a B'way production — at least one in particular, the admitted rarity, Hamilton.

Don't see it if ... you're looking to produce a Broadway show. This is more of a teaser for fans.

Also Good fun, but I think our moderator had lots more to impart to us. She... Read more Read less

88
Absorbing, Great information

See it if You want behind the scenes info on theatre

Don't see it if (I can't think of why)

96
Absorbing, Intelligent, Thought-provoking, Relevant, Entertaining

See it if You are interested in knowing how shows get produced. Jessica is excellent. She's been producing awhile & knows her stuff.

Don't see it if You are not interested in how a show is produced.

80
Intelligent, Thought-provoking, Relevant, Riveting, Too short

See it if You want to understand a project's financing, org chart, and key overhead costs.

Don't see it if You expect a structured session with limited attendant questions.

88
Intelligent, Relevant, Entertaining

See it if you have an interest in commercial theatre

Don't see it if you want to learn more about challenging new works/smaller productions/less commercial projects,

Also Roberta Pereira was fantastic!!... Read more Read less

96
Intelligent, Thought-provoking, Relevant

See it if you want to learn more about the business of show business

Don't see it if you're not concerned about the monetary aspects of a production

95
Delightful, Refreshing, Relevant

See it if Are looking to learn the business with Jessica's unique window - and appreciate exceptional actors like Megan Sikora who generously shared

Don't see it if You don't care about what it takes to make the magic happen