Members say: Relevant, Thought-provoking, Absorbing, Intelligent, Entertaining

About the show

How do Broadway shows make money? Get the answers and the inside scoop from Jessica Genick, a well-known producer of ten Broadway shows.

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We’ve heard that the best way to make a small fortune on Broadway is to start with a larger one. But how true is that joke? In this Salon, you’ll learn how Broadway shows raise investment capital, generate revenue, and spend the money. You’ll learn lingo like “wrap”, “recoup”, and “points”, and how shows go from an idea and a few songs into a juggernaut (or failure). Bring your questions, and expect interesting answers that will spark engaging discussion.


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See: Critics' Reviews | Members' Reviews

“The Business of Broadway” hasn't been reviewed by any Critics (yet!)
See: Critics' Reviews | Members' Reviews

90
Great demystification of how shows get produced!

See it if you produce, want to produce, have projects in development or are just plain curious.

Don't see it if you're expecting a comprehensive introduction to the biz of Broadway. These presentations seem more like valuable nuggets of wisdom.

100
Absorbing, Thought-provoking, Relevant, Entertaining

See it if You want to understand how funds are raised. Guest, Laura, was awesome.Jessica kept the pace engaging.i liked that there were producers here

Don't see it if If you do not want to learn how to ask for money. Just go

85
Absorbing, Thought-provoking, Must see, The bway is a business first, tho making money isn't the endgame?, Probably your one & only chance to get the hard facts from the horse's mouth, do this one 1st!

See it if In gambling there's a statistical chance that you "might" win your money back, but with Bdwy it's 100% risk. Get with Jessica, she knows all

Don't see it if If you prefer to blithely think that musicals "magically" appear on Broadway, the numbers will erase the innocence of putting on a show.

100
Intelligent, Thought-provoking, Relevant, Entertaining, Informative

See it if If u r a Broadway fan like me. You will come away from this terrific presentation with an understanding of what goes on behind the curtain

Don't see it if You have no interest in theatre except as an audience member.

95
Absorbing, Delightful, Thought-provoking, Relevant, Resonant

See it if your interested in the economics and politics of theater or event planning in general.

Don't see it if you want to maintain you're fantasies about the business of theater and avoid the reality of decision making.

85
Funny, Absorbing, Intelligent, Relevant, Knowledgeable

See it if If you've always been curious about where the Broadway dollars go, to get some inside info, if you've ever dreamed of being on Bway team.

Don't see it if You expect to get ALL the inside scoop, you'd rather not know about Bway money, you need a very structured class type event.

Also I enjoyed myself. No, there were no refreshments, but then again I nev... Read more Read less

65
Disappointing, Charming, Knowledgeable, Unrehearsed, Needed more time

See it if you'd like an hour casually chatting with a knowledgeable producer and a random group of theater buffs about Broadway (w/no refreshments)

Don't see it if you're hoping to learn much about the business of B'way; Ms. Genick can't reveal the workings of any shows she's produced & won't generalize

Also Ms. Genick is charming, fun, and clearly knows a great deal about Broa... Read more Read less

80
Absorbing, Delightful, Thought-provoking, Must see, Relevant

See it if You always thought about the Toni awards and how theater survives from a financial perspective.

Don't see it if If your not interested in the life and death of a play or musical from the business side.

100
Absorbing, Clever, Intelligent, Entertaining

See it if Guest, Laura Fredrick's was fantastic! Not only telling you how to" ASK" in show business, but can be applied to everyday life. 60 min flew!

Don't see it if you Don't have a pulse. It was entertaining, applicable to all and made you feel ... you're in "the room where it happens".

Also Truly an experience! Go, participate, you will not be disappointed.

85
Absorbing, Relevant, Entertaining

See it if Jessica Genick is a fascinating speaker, and a natural born Producer. There were a lot of insightful information and the hour past quickly.

Don't see it if Don’t want to know the inside information regarding the process to produce a show.

79
Intelligent, Relevant, Entertaining

See it if ...you enjoy knowing where the money goes in a B'way production — at least one in particular, the admitted rarity, Hamilton.

Don't see it if ... you're looking to produce a Broadway show. This is more of a teaser for fans.

Also Good fun, but I think our moderator had lots more to impart to us. She... Read more Read less

80
Thought-provoking, Fun, Informative

See it if you're interested about the role of producers and about the dollars-and-cents side of the shows you see.

Don't see it if you are interested only in the artistic and performing side of NY theater.

Also "Come from Away" producer Jessica Genick and general manager Daniel Ho... Read more Read less

96
Absorbing, Intelligent, Thought-provoking, Relevant, Entertaining

See it if You are interested in knowing how shows get produced. Jessica is excellent. She's been producing awhile & knows her stuff.

Don't see it if You are not interested in how a show is produced.

80
Intelligent, Thought-provoking, Relevant, Riveting, Too short

See it if You want to understand a project's financing, org chart, and key overhead costs.

Don't see it if You expect a structured session with limited attendant questions.