Many of you may have seen the chart above, comparing the number of consumer reviews for a given show on Show-Score vs. Facebook, Yelp, and TripAdvisor in the same time period. The story is simple: Show-Score regularly outperforms these sites by 600%.
Yes, we have 6 times more reviews than the other three sites combined. This is particularly noteworthy given that most shows strongly encourage their audiences to “review us on social media” (and provide links). This has not been happening for us, yet.
We wanted to dig deeper, so we recently ran this analysis for the fall season of Broadway shows, and were pleased by what we found out. The following chart compares the number of consumer reviews for each show on Show-Score, versus the number of reviews for that show on Facebook, Yelp and TripAdvisor, during the same time period:
Here’s how you read the chart:
During the past year, Show-Score members have reviewed “Cats” 779 times. They haven’t reviewed it on Facebook (the show doesn’t seem to allow that). There are 5 reviews on Yelp and 36 on TripAdvisor.
Similarly, "The Encounter", "Holiday Inn", "Falsettos", and "The Front Page" all have significantly more reviews on Show-Score than on other sites. Interestingly, for these shows, there are almost no reviews on Yelp and TripAdvisor.
The "crossover shows"--“Paramour” and "Oh Hello!"-- have both garnered slightly more reviews on Facebook than on Show-Score (about 60 more on "Paramour" and less than 20 more on "Oh, Hello!"). This makes sense, since both Cirque and the comedians in “Oh, Hello!” have huge fan bases outside of live theater who are socially active. It is also unsurprising that these shows may have less appeal to a purely "theater audience."
We’re excited by the clear trend -- even though Show-Score is just a year old, and only has 90,000 members, we have become the destination to share constructive and helpful reviews of shows. Our community of highly engaged theater fans loves contributing opinions that will help others discover shows they’ll love.
And for producers, there are plenty of ways to capitalize on this digital word of mouth even before critics reviews come out. To learn more about how to reach our influencer audience, please contact our co-founder Deeksha Gaur (deeksha@show-score.com).